The brand story revolves around YXS founder Steven. In his student life, he has a strong passion and pursuit for outdoor sports and nature. He is keen on hiking, climbing, rafting, and other extreme sports, but also realizes that traditional sports shoes cannot adapt to the outdoor environment well and are not comfortable to wear, which affects foot health. Therefore, he began to develop innovative shoes that aim to provide a comfortable and natural sports experience while also making a contribution to health and natural environmental protection.

YXS barefoot shoe brand's biggest competitor affectionately referred to themselves as a "footfeel" brand. This footfeel comes from the lightweight, flexible, and natural design of shoes, combined with natural human movement. In the YXS barefoot shoe brand's story, this footfeel receives more attention and expression. The brand is committed to providing a free and healthy sports experience that connects people with nature.


Brand Origin

YXS barefoot shoe brand was founded in 2005 in the United States by a student named Steven. Steven, who loves outdoor sports and nature, knows that traditional sports shoes are not suitable for the complex and changing outdoor environment, and wearing them for a long time can affect foot health. Therefore, he developed a lightweight, comfortable, and natural shoe for outdoor sports and adventure activities. After continuous trial and innovation, he created the YXS barefoot shoe brand, integrating his natural philosophy and sports dreams into it.

Brand Vision

YXS barefoot shoe brand’s vision is to become a world-class leisure sports shoe brand, leading a healthy lifestyle and environmental protection concepts, and providing consumers with comfortable, healthy, and natural outdoor sports shoes. At the same time, to protect the natural environment and ecological balance, the brand adopts sustainable development strategies to promote social harmony and progress.

Brand Mission

YXS barefoot shoe brand’s mission is to design and manufacture high-quality, environmentally friendly, and sustainable leisure sports shoes. The brand’s core values are natural, comfortable, healthy, and free, providing consumers with a comfortable, flexible, and natural sports experience, allowing people to freely explore the beauty and magic of nature. 

The Benefits of YXS® Barefoot Shoes

  • Natural Movement: Our minimalist shoes are crafted to embrace the natural shape of your feet. They encourage your feet to move as they were intended, promoting better posture, balance, and strength.

  • Comfort Beyond Compare: Slip into a pair of YXS® shoes, and you'll discover comfort like never before. Experience the freedom of movement and a snug, second-skin fit that feels like an extension of yourself.

  • Versatile Design: Whether you're an athlete pushing your limits, a professional on your feet all day, or someone who simply values comfort and style, YXS® shoes are designed to adapt to your lifestyle seamlessly.

  • Quality Craftsmanship: Each pair of YXS® shoes is a testament to our commitment to quality. We use only the finest materials and the most precise craftsmanship to ensure durability and long-lasting performance.